2015墨西哥Segundallamada国际海报展征集
大赛名称:2015墨西哥segundallamada国际海报展大赛主题:关注食品健康作品上传时间:墨西哥时间2015.5.25——7.6官网开放上传作品BRIEFIncollaborationwithGreenpeaceMexicoandFoodMythBusters.Thefastpaceofmodernlifeincitiesandthebombingofmisleadingadvertisementfullofomissions,hasmadeusbelievethatfastandprocessedfoodgivesuscomfortandpracticality,evenwhenitendangersourhealthandisbasedonaharmfulmodelthatonlybenefitsbigcompanies.Transnationalcorporationscontroltheindustrialagriculturemodel;spendbillionsofdollarstoexertpoliticalpressureandconvinceusweneedalltheprocessedproductsandfoodsinourdietandlifestyle.Thissamemodelencouragesasystemofagrochemicals,pesticides,fertilizersandgeneticallymodifiedseedspromotedbythemselves;justifiedunderafalseidealoffeedingtheworldanditsgrowingpopulation;butomittingtheypollutewaterwithtoxics,sharpensocialinequalityinthefields,andlimitaccesstohealthyandsustainableconsumerchoices.Smallfarmers—whoproduce70%offoodworldwide—havelesssupportfrompublicpoliciesandmorepressurefromcorporations.Theiroptionsarelimitedtoquitfarmingaltogetherorjointheindustrialmodel,adoptingharmfulpracticessuchastheuseofchemicalinputs;makingindustrialagricultureaviciouscircleofhigheconomic,socialandenvironmentalcost.Organicfarmingshowsthatitispossibletoenjoyhealthyeating,andweallhavethepowertomakethisareality.Thismodelprotectsthesoil,waterandclimate,promotingbiodiversity.Inturn,itdoesn′tpollutetheenvironmentwithagrochemicalsandtransgeniccrops;andallowsaworldwhereproducersandconsumers,andnotcorporations,controlthefoodchain.Wheneveryouchoosenaturalandfairtradefoodsyoumakeachoicethatbenefitsyourhealthandthatofyourfamily,thatempowersthosemostinneedandpromotesfoodsovereignty—ourrighttodecidewhattoeatanddeterminewhoproducesitandhow.Youarewhatyoueat:becauseofthatprefernaturalandsustainablesourcefoodsoverhighlyprocessedandpackagedones.WHYISITIMPORTANTTOCONSUMENATURALFOODS?Anaturalandsustainabledietwillprovidesufficientnutrientstofeelbetterandliveahealthylife.Thevastmajorityofprocessedfoodsarecomposedofchemicals,preservatives,substitutes,additives,artificialcolors;aswellashighamountsofsalt,sugar,fatandsodium,whichconsumedinexcess,areassociatedwithdiseasessuchasobesity,diabetes,hypertension,renalinsufficiency,amongothers.Supportsandempowerssmallproducersandlocalfarmers;promotingsustainableagricultureandfairtradeovertheagroindustrialmodel.Bypromotingorganicfarmingyouprotecttheenvironment,becauseitdoesn′tuseagrochemicalsandGMOs,protectingsoilfromerosion,pollutionandacidification.Organicfarmingallowsaworldwhereproducersandconsumers,notcorporations,controlthefoodchain.Reducestheenvironmentalimpactcausedbywastederivedfrompackaging;aswellastheresourcesusedduringmanufacture.Contrarytothegeneralperception;adietbasedonnaturalfoodspreparedathomeischeaperthanprocessedproductsandeatingout.It′snecessarytoreversethedistortedvisionofnutritiongeneratedbyadvertising.Totheextentthatweasconsumersdemandhealthierproducts,companieswillbeforcedtobroadentheiroffer,givinghigherqualityfoods.Toguidefuturegenerationstowardshealthierhabitsandajustfoodmodel.TIPSFORABETTERNUTRITIONThefirststepistoreallyknowwhatyoueat.Researchandquestionsingredientsandproductionmode.Readlabelsandnutritionalinformationasahabit.Thedecisionofwhichfoodentersyourbodyisthemostimportant.Didyouknowthattheorderinwhichtheingredientsappearlistedindicatesofwhatconsistsmostlyaproduct?Thatchocolateyoulovecanactuallybeasugarbarwithaminimumpercentageofcocoa.Avoidfoodnotlabeledoromittingnutritionalinformation.Alwaysprefernaturalingredientsoverprocessedfoods,frozenandwithunnecessarypackaging.Remembertotakeyourbags,reusablebottlesorboxesforshopping.Preferconsuminglocalfoodsfromsmallproducers(ex.marketsvschainsupermarkets).Thiscreatesgreatertieswithsuppliersandletsyouknowmoreabouttheoriginandmethodofproductionofwhatyoueat.Avoidproductswithseveralingredientswhichyoucan′tpronounce,dubiousnames,orwhichyourgrandmotherwouldhaveneverbought.Ex.Concentrate“DelCampo”(brandname)or“flavoringidenticaltonatural”Identifyingredientssubstitutes.Ex.sugar(highfructosecornsyrup,glucose,fructose,sucralose,aspartame,etc).Avoidfoodsthatspendlargeamountsofmoneyonadvertisingtoconvinceyouthatarenutritious.Todaymanyproductsareadvertisedasnatural,greenororganic;makesuretheyreallyareanddon′tpayextrafordeceptiveproducts.Avoidfruits,vegetablesandnaturalfoodswith“perfect”appearance,manyhaveaddedsynthetics;plusyou’llhelppreventfoodwasteforaestheticreasons.Planyourmenusinadvance;thiswillhelpyoutosaveonpurchasesandavoidwaste.Cookathome;learn,enjoyandsharewithfamilyandlovedones.Promotehealthyeatinghabitsinbabiesandyoungchildren;theyareparticularlyvulnerable.Shareinformationandyourexperienceswithmorepeople.Helpthemtochangetheirhabits.Alwayssupportyourdietwithphysicalactivityandnutritionalcounseling.Formoreinformationvisitthelinkssectionwww.segundallamada.com/linksNOTEREGARDINGPARTICIPATIONThemainpurposeofthiscompetitionistocreateawareness,reflection,dialogueandspreadinformation.Weexpectthatallparticipants,judgesandcollaboratorsareinterestedinthetopic,andtobecomethestartingpointtoimprovetheirhabitsandcontributetosolvingtheproblemasateam.Thereforeweaskforarealcommitmentandrespectforthesubject:fromreflectionandcarefulresearchtoselfcongruence.ifyouarenotinterestedgenuinelyandselflesslyinthisproblematic,webegyoutorefrainfromparticipating.BASESParticipationisopentoprofessionalsandstudentswithintheareasofdesign,visualcommunicationandrelatedcareers.JURYTheproposalswillundergoapreselectionprocessbyacommitteecomposedofgraphicdesign,visualcommunication,sustainabilityandnutritionproffesionals.Detailedinformationaboutthepreselectioncommitteejury:www.segundallamada.com/preseleccion2015AlegandroRamirez/MexicoAramHuerta/MexicoCesarAliHernandez/MexicoClaudiaTello/MexicoDaleNason/AustraliaDamarisCaballero/MexicoEdithMartinez/MexicoEmrysMiller/CanadaJuanLuisBolanos/MexicoMarcoToxico/BoliviaMarinaCordova/BoliviaNaomiSultana/UnitedStatesShanaDeclercq/UnitedStatesSergioGrande/MexicoOliviaLeon/MexicoTaberColderon/UnitedStatesZhonghaoWu/ChinaThe100finalistsproposalswillbejudgedbyaninternationaljurycomprising:www.segundallamada.com/jurado2015AgnieszkaZiemiszewska/PolandAleiraLara-Greenpeace/MexicoAnnaLappe-FoodMythbusters/UnitedStatesFrankArbelo/BoliviaDanielBravo/Greenpeace/MexicoLauraLlopiz/CubaLaurenSinger-TrashisforTossers/UnitedStatesMichaelO′Heaney-TheStoryofStuff/UnitedStatesMoisesRomero/MexicoPablodiFirma/ArgentinaShinoSuefusa/JapanXavieraCabada-UMN-PoderdelConsumidor/MexicoYayoHerrera/Colombia-CanadaWorkswillbeassessedaccordingtothefollowingconcepts:ConceptoriginalityGraphicQualityMessageconveyanceclarityThejury’sdecisionisfinalandincontestable.FECHADEENTRIES’RECEIPTParticipantscanuploadamaximumof3proposals(singleorconformingseries).Proposalsmustbeuploadedtroughthefollowinglink:www.segundallamada.com/uploadFromMondayMay25th,untilMondayJuly6that23:59ofMexicocitytimeCDT(GMT–6hrs)墨西哥时间2015.5.25——7.6官网开放上传作品SPECIFICATIONSToparticipateinthecompetition,entriessentmustincludethefollowing:A)POSTERSize:60x90cm(3545x5313px–150ppi)Verticalformatonly.Blackinkorgrayscale,JPG,Grayscalemode,(NORGB/CMYK)maximum5MB.B)LOWRESOLUTIONPOSTER600x900px–72ppiJPG,Grayscale(NORGB/CMYK)C)BRIEFJUSTIFICATION300charactersmaximum.Withoutnameoralias.D)CONTACTINFORMATIONANDSUSTAINABLEACTIONPROPOSALFullname,age,address,zipcode,country,telephonenumber,e-mailaddressandaproposalofasustainableactionrelatedtofoodhabitswhichtheparticipantcommitstoundertakeinhis/herdailylife.Ifanentrydoesnotconsistofallfourparts,itwillnotbeconsideredforthecompetition.官方网站:http://www.segundallamada.com/媒体支持:我迅速评审系统软件大学生分类赛事交流QQ群组提示:建议同学们根据自己的专业和兴趣爱好有选择性的添加,而不是盲从添加所有群组。(每人限加4个,谢谢配合!)我迅速评审系统软件赛事交流总群446098862商业创业比赛交流群109226078设计科技比赛交流群215580566广告创意比赛交流群446171532学科技能比赛交流群446065279选秀歌唱比赛交流群218270463兴趣爱好比赛交流群451413709公益志愿者交流群185137639青年机遇信息交流群427710213